10 Lessons to Create Value, Stand Out and Become the Clear Choice


In today’s episode of Raise In the podcast, hosted by Samantha McLean, Dominic reveals how reframing the line between experience and baggage, or shaking off the weight of legacy practices, can redefine success for real estate professionals.

With a wealth of experience in business strategy and behavioural change, Dominic also explains how looking at past experiences in a new light can move you forward and why focusing on behavioural change can help you make the most of new technologies and achieve sustainable business and personal growth.

Dominic also focuses on marketing strategies that help businesses stand out, the critical role of AI in transforming the industry, and why understanding customer problems at a deeper level is more crucial than ever.

Dominic and Sam also offer insight into the lessons he’ll be sharing at the Elite Retreat next month, why the most important battle in business isn’t with your competitor, and the genius move he’s most proud of.

“You can only succeed by imitating. To achieve excellence, you need creativity and innovation.” – DOMINIC THURBON

10 things you will learn in this episode:

1. Why solving customers’ most important problems is essential to being effective.
Timestamp: 10 minutes.

2. The two common mistakes that prevent businesses from becoming important to their customers.
Timestamp: 13 minutes.

3. The fine line between experience and business baggage.
Timestamp: 16 minutes.

4. How AI is a general-purpose technology that is here to stay.
Timestamp: 19 minutes

5. The surprising truth about how companies are investing their AI budgets.
Timestamp: 24 minutes.

6. Why unlocking the value of AI is more of a human challenge than a technological challenge.
Timestamp: 25 minutes.

7. Why success leaves clues but does not guarantee future success.
Timestamp: 27 minutes.

8. What to expect from Dominic’s presentations at Elite Retreat.
Timestamp: 28 minutes.

9. The stroke of genius that Dominic missed and the one he is most proud of.
Timestamp: 32 minutes.

10. The most important battle in business (hint: it’s not with your competitors).
Timestamp: 38 minutes.

Connect with Dominique Thurbon
Dominic will be speaking at Elite Retreat in August. Join the waiting list at EliteRetreat.com.au
Matter: Outpace the competition, create more value and become the obvious choice
Flip: How to Survive and Thrive by Transforming Your Business

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