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Months later Apple debuted with the iPad, the tablet had more … than 20,000 applications.
The company’s Vision Pro helmet, now five months old, boasts a tenth of that figure.
And that could be a problem for Apple because it increases sales of its “spatial computing” product in Europe, Ars Technica reported As of Friday (July 12), the company is still looking for a “flagship app” to attract customers to the $3,500 device.
“The overall trajectory of the Vision Pro launch in February of this year has been much slower than many had hoped,” Georges Jijiashvili, analyst at Market Tracker Omdiatold the media.
“The reality is that most developer time and money will be spent on platforms with billions of users, rather than tens or hundreds of thousands.”
Omdia predicts that Apple will sell 350,000 Vision Pros this year, then 750,000 in 2025 and 1.7 million in 2026. However, these numbers are considerably lower than those of the iPad, which sold nearly 20 million units in its first year.
The report also referred to estimates of IDCa technology market research firm, which suggests that Apple shipped fewer than 100,000 Vision Pro units in the first quarter, less than half the number of Quest headsets sold by Apple’s competitor, Meta.
IDC found that the device’s price allowed Apple to capture more than 50% of the total VR headset market in dollar value. However, the analyst Francisco Jerónimo added: “The success of the Vision Pro, whatever its price, will ultimately depend on the content available.”
According to Ars Technica, this content appears to be coming slowly, as new apps for the Vision Pro have declined significantly since its launch. Major app developers like Google, Meta, Tencent, Amazon, and Netflix have yet to integrate their software or services with the headset, the report adds.
Last month we learned that Apple had work on break on its upcoming high-end Vision Pro mixed reality headset, choosing instead to focus on a more affordable, less feature-packed version.
The most affordable helmet should is expected to be unveiled before the end of next year, while the successor to the $3,500 Vision Pro has been put on hold, with fewer employees assigned to work on it, according to a report from The Information.
Writing here in May, PYMNTS’s Karen Webster argued that Apple’s Problems The headphone issues were part of a broader series of problems that led to the failure of the HomePod and the abandonment of the company’s connected car project.
“Like most AR/VR headsets, the Vision Pro appears to be a niche product that has gained popularity with fans and PR, but appears to be struggling for adoption,” Webster wrote.
