(RTTNews) – Apple Inc. (AAPL) recently launched a new ad titled “iPhone Privacy, Flock,” targeting its competitors’ privacy practices. The ad aims to highlight potential security and privacy vulnerabilities in other browsers, hinting that Google Chrome could be one of the targets.
It suggests that competitors may allow user tracking and fail to offer adequate privacy protections, while its Safari browser is the more secure choice. The ad comes amid growing competition for market share among browser makers, such as Google’s own ad campaign to encourage iPhone users to switch from their phones to laptops.
In the ad, bird-like security cameras fly around a city and spy on Android users as they use their phones, symbolizing third-party tracking devices that follow Android users across websites and apps. The ad conveys a message of unease as the bird-cameras follow individuals as they go about their daily activities and monitor their browsing behavior. When individuals switch to Safari, the spy cameras explode and the message “Safari. A truly private browser” is displayed. The campaign aims to reinforce Apple’s position as a leader in consumer privacy, especially as concerns about how tech companies handle consumer data continue to grow. The ad’s message suggests that individuals consider entrusting their privacy to Safari, as it provides a privacy tracking report to reveal which sites are tracking them.
According to a spokesperson for TBWA\Media Arts Lab, the agency behind the campaign, the ad takes a thriller-style approach aimed at evoking unease about the constant surveillance of individuals by apps on their phones. The ad launch follows Apple’s unveiling of new software at the Worldwide Developers Conference last month. Future updates are expected to introduce new features to Safari on Mac, iPhone and iPad, many of which are designed to further improve privacy protections.
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