Apple has dropped a new announcement this weekwith Google Chrome as the likely target, which reported the horrors of using an insecure browser.
In the ad, a middle-aged man sits on a bench outside and starts surfing the web on his iPhone. Elsewhere, a woman sitting at her desk also picks up her iPhone.
Suddenly, an unsuspecting security camera seems to become sentient. It leaps from its perch on a wall and spreads bird wings, flying toward the man on an iPhone to spy on him up close. A similar winged creature, a security camera, crashes into the window of the office where the woman works in an attempt to get closer. The sky fills with swarms of these flying security cameras—they’re everywhere.
No, this is not a trailer for a new horror movie. It’s a warning.
“Your browsing is being monitored,” the ad reads onscreen, before later emphasizing that Apple’s Safari for iPhone is “a truly private browser.”
Since the ad doesn’t explicitly mention its target audience, viewers may not immediately realize that this disturbing new ad is actually Apple’s latest criticism of Google and its Chrome web browser for iPhones.
Apple vs. Google over iPhone users’ web browser
Over the past few weeks, new Apple ads have appeared on signposts to introduce Safari, Apple’s privacy-focused web browser.
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It’s no surprise that a major tech company would promote one of its products. This is especially true when it comes to Apple touting its commitments to user privacy. After all, Apple is the company that reportedly wouldn’t even consider Meta’s AI model due to its negative track record when it comes to user privacy. However, what many may not realize is that these billboards are part of an ongoing project battle between Apple and Google, both of which are duke It was released for the eyes of iPhone users.
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Apple is promoting Safari for iPhone and the company’s focus on user privacy to tacitly inform consumers of Google Chrome’s problems. Google’s Chrome web browser is known for tracking users’ browser usage via third-party cookies.
Additionally, last April, as part of a class action settlement, Google revealed that the company was in fact data collection users while using Chrome’s “incognito mode.”
Why are Apple and Google now fighting over iPhone web browsers?
Anyone who uses Safari on an iPhone knows that when they search, Apple’s web browser defaults to Google. If Google already has a working relationship with Apple and these consumers are using its search engine, why does it matter that they use Google Chrome?
It was recently revealed that Google is paying Apple a lot of money to make its search engine the default for Safari on iPhone. In fact, it was revealed that in 2022, Google paid Apple $20 billion for this honor. We know this because this payment was disclosed as part of a partnership agreement. DOJ Antitrust Lawsuit seeking to end the multi-billion dollar deal between Google and Apple.
If the Justice Department prevails, which is a very possible scenario, the financial relationship between Google and Apple for Safari’s default search engine will be over — and Google Search could potentially lose hundreds of millions of users.
According to The informationGoogle is preparing for this worst-case scenario and wants to increase its market share on the iPhone web browser. Google Chrome is reportedly used by 30% of iPhone users as their default browser. However, Google wants Chrome to be the default browser on 50% of iPhone users’ devices. That’s about half a billion iPhones in total.
On desktops and laptops, Google Chrome is the big winner In terms of web browser market share, that’s not the case for the more than 1 billion active iPhones. As Google tries to gain a bigger foothold on the iPhone, Apple is launching a much larger campaign to promote Safari and highlight its user privacy credentials.
But will iPhone users care? Depending on the outcome of the antitrust case, the battle over the iPhone’s web browser will likely heat up, and we’ll find out just how much Apple consumers value privacy.