ASM Global and Project Admission, a solutions platform that provides tools to help the live events industry capture the full value of every ticket, announced a strategic partnership.
This connection will enable Project Admission to use its platform to create efficiencies and increase revenues for ASM’s portfolio of blue-chip clients.
Introducing the connection, Arich Berghammer, ASM Global Senior Vice President – Stadium, Arena and Theater Revenue & Growth, explained, “Project Admission is doing what no one else has done before.
“The value they bring to ASM Global is what sets them apart from others in this industry. Their platform allows us to focus on what matters: our fans, selling tickets and creating memories that will last a lifetime.”
Stephen Glicken, Managing Director of the Admission Project, said: “Working with the ASM team has been incredible and has allowed us to open up new opportunities for all stakeholders in the ecosystem.
“We can now efficiently connect to major ticketing platforms to provide cross-site data and a unified sales engine, something that has never been possible before.
“ASM’s forward-looking approach and willingness to leverage modern technologies has created a new standard in consumer engagement, reporting and inventory management.”
Project Admission works with over 50 professional sports teams across all major North American sports leagues. In addition to sports, Project Admission works with a variety of other key players in live entertainment, including music artists. From its customizable digital storefronts to its unmatched mass distribution tool to its cross-venue data portal, Project Admission has become a valuable addition to the live event landscape, helping to meet the needs of teams, venues and promoters.
Glicken added: “Partnering with ASM Global is a tremendous privilege. We are very proud to have built a platform that can meet ASM Global’s current needs while evolving with them and the rest of the industry.
“This is an exciting time for both companies.”
Image credit: ASM Global.
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