To reinforce its position as Australia’s best mobile network, Telstra has launched a visually distinctive ‘Four Bars’ OOH campaign across Bear Meets Eagle On Fire, +61 and OMD. The campaign is centred around the graphic of four network bars.
The campaign features over ten runs, some of which are designed to work as singles, while others are specifically designed to work with each other or as a series of consecutive placements.
Telstra’s chief marketing officer, Brent Smart, says: “We don’t need to convince consumers that we have the best mobile network, we just need to remind them. And without wanting to sound too brand-hungry, we ultimately want to create memory structures that link our brand to the superior power of our network.”
“Our goal is to create distinctive work that is unlike any other major brand in this country. And when it comes to outdoor advertising, simplicity is key. Rather than adding more information, we strive to reduce and strip it down. The result is visually striking and confident work like this.”