Beijing (Gasgoo)- Chinese automaker Dongfeng Motor recently held a grand brand launch event on the Caspian Sea coast, announcing the official entry of its premium new energy vehicle brand VOYAH and electric off-road vehicle brand MHERO into the Azerbaijani market. This marks a significant expansion of Dongfeng’s presence in the Eurasian market.
At the event, Dongfeng Motor unveiled four flagship models: VOYAH FREE, VOYAH DREAM, VOYAH PASSION (VOYAH Zhuiguang in the Chinese market) and MHERO I (MHERO 917 in the Chinese market). These models include SUVs, MPVs, sedans and rugged off-road vehicles, showcasing Dongfeng’s extensive product lineup and technological prowess.
In the second half of the year, local Azerbaijani distributors plan to purchase 100 VOYAH and MHERO I vehicles, aiming to provide users with luxurious comfort and intelligent safety in their driving experience.
Located in the heart of the Eurasian continent, Azerbaijan is a key strategic market for Dongfeng Motor’s international expansion. In the future, Dongfeng plans to work with its dealer partners to improve the market’s product matrix, attract more car enthusiasts, and deepen its presence in the overseas market through various product experiments and marketing activities, which will ultimately boost market sales.