On July 10, Samsung Electronics unveiled a record number of new products at Galaxy Unpacked 2024, including the Galaxy Z Fold6 series, Galaxy Z Flip6 series, Galaxy Watch Ultra, Galaxy Watch7, Galaxy Ring, and Galaxy Buds3. Now, the Galaxy AI ecosystem is stronger than ever with the expansion to foldable and wearable devices.
▲ 3 Mazarium in Paris
On June 11, Samsung underscored its commitment to mobile AI with a panel discussion titled Salon d’AI at 3 Mazarium, a modern convention space featuring traditional Parisian architecture. Industry leaders and partners from Google, Qualcomm Technologies, the Organization for Economic Co-operation and Development (OECD), and others joined Samsung on stage for a lively discussion about the future of AI.
▲ (From left to right) Dr. Chris Brauer, Lucia Russo, Don McGuire, Won-joon Choi, Jenny Blackburn, Daehyun Kim and moderator Carolina Milanesi
Over 300 journalists and attendees packed the auditorium to hear from the experts. As AI advancements are poised to have an unprecedented impact on people’s lives, Samsung Newsroom gathered valuable insights from AI Expo attendees.
A human-centered approach to mobile AI
Won-joon Choi, Executive Vice President and Head of Mobile R&D Office, Mobile eXperience Business at Samsung Electronics, took the stage and kicked off the panel.
“With industry leaders and decision makers on stage today, let’s talk about the future of mobile AI based on consumer experiences, the importance of responsible AI development, and the critical role of collaboration in shaping AI for humanity,” he said.
The audience listened attentively, taking notes on their laptops and smartphones.
▲ Won-joon Choi of Samsung Electronics
Moderator Carolina Milanesi, CEO and Founder of Heart of Tech and President of Creative Strategieskicked off the discussion by asking panelists to share their perspectives on the development of mobile AI.
“When we developed Galaxy AI, we studied user needs in depth. Our Galaxy AI was born from a deep understanding of our consumers,” Choi said. “Based on our research, we developed Galaxy AI to be practical features, not just gimmicky ones.” that deliver the most meaningful experiences to our users.”
Since its release earlier this year, Galaxy AI has already been used on more than 100 million devices. “We hope to reach 200 million devices by the end of 2024,” he continued.
▲ Dr Chris Brauer from the University of London
Samsung then announced the results of a global academic study conducted in partnership with the Goldsmiths’ Institute of Management Studies at the University of London.
“This study with Samsung is the first of its kind, at an academic level, to understand the effects of mobile AI on quality of life,” said Dr Chris Brauer, director of innovation at Goldsmiths’ Institute of Management Studies, University of London. “What we learned gave us a clear indication of the immense potential of AI.”
According to the data, frequent AI users are more likely to report a better quality of life than those who rarely use it. These people view AI as much more than a tool to automate tasks. However, the study highlights global differences: Korea has the highest proportion of frequent AI users, at nearly 25%, while the UK has only about 9%.
▲ (Top to bottom) Daehyun Kim of Samsung Electronics and Don McGuire of Qualcomm Technologies
Participants also examined the role of mobile AI in boosting creativity and improving productivity. Daehyun Kim, executive vice president of Samsung Research’s Global AI Center at Samsung Electronics, noted that the study proved that AI will unleash people’s creativity.
“Frequent AI users are twice as likely to express themselves creatively,” he said. “With all of these AI technologies, we’re making a significant difference in people’s lives.”
Don McGuire, senior vice president and chief marketing officer of Qualcomm Technologies, explained how these findings indicate where AI is going beyond “readiness and response.”
“We see AI moving from novelty to utility,” he said. “AI needs to become more suggestive and anticipatory. Samsung has perfected that with some of the features it launched on Galaxy AI.”
Mobile AI innovation driven by open collaboration
Collaboration has become one of the most important themes of the conversation. Through open collaboration with Google, Qualcomm Technologies and others, Samsung is delivering cutting-edge user experiences powered by AI.
▲ Jenny Blackburn from Google
“The launch of Circle to Search with the Galaxy S24 series is a great example of Google and Samsung working together,” said Jenny Blackburn, vice president of user experience for Gemini Experiences and Google Assistant at Google. “It took us a while to come to a consensus on how to introduce this feature, to create something that works for everyone on different devices in different situations.”
▲ (From left to right) Don McGuire of Qualcomm Technologies, Won-joon Choi of Samsung, Jenny Blackburn of Google
Galaxy AI’s hybrid approach to AI has become another focal point of discussion.
“In a few years, the hybrid approach to mobile AI will be considered the only approach to mobile AI,” Kim said. “Hybrid AI combines the responsiveness of on-device AI with the vast resources and experiences powered by cloud-based AI.”
Although Samsung has carefully developed its own generative AI model, the company is striving to innovate and collaborate with the goal of developing human-centered AI.
“AI will need to evolve in a hybrid way for many practical reasons, but also from a user experience perspective,” McGuire said. “We are committed to working with Samsung, Google and others to deliver powerful AI on devices and cloud-based AI together.”
Developing AI in a safe and inclusive way
Finally, the panelists addressed the need to promote responsible innovation and inclusive development of AI.
“Regulation has not yet reached its full potential to catch up with the pace of AI innovation,” said Lucia Russo, an economist and policy analyst in the Artificial Intelligence (AI) Unit of the OECD’s Digital Economy Policy Division. “We want to encourage innovation, but not at the expense of ethics or privacy.”
▲ Lucia Russo of the OECD
“Privacy is the most important thing in the hyperconnected era. We want to deliver innovation and security based on three core principles: fairness, transparency, and accountability,” Kim said. “With the Galaxy AI Dashboard, users can choose cloud-based services or run certain features entirely on the device.”
“In the near future, AI will be multimodal and able to process different types of inputs, including text, images, audio and video. At the same time, AI will become contextual to understand the situation,” he continued. “Giving users choice and control is a constant concern in mobile AI innovation.”
As Galaxy’s first AI-focused media event, the AI Showcase showcased how Samsung is going beyond technological innovation in its efforts to advance AI by improving the quality of life. In its quest to advance AI for all, Samsung hopes to unlock new opportunities through AI, with enhanced security and open collaboration in mind.