[Galaxy Unpacked 2024] A new era of Galaxy AI unveils at the Louvre in Paris – Samsung Newsroom Malaysia

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Two weeks before the Paris 2024 opening ceremony, Samsung Electronics unveiled the next frontier of Galaxy AI with Galaxy Unpacked 2024 on July 10 (local time) at the Carrousel du Louvre, located beneath the historic Louvre Museum in Paris, France.

Attendees were greeted by Galaxy Unpacked 2024 banners around the venue, which features an inverted glass pyramid reminiscent of the Louvre.

The expanded power of Galaxy AI took center stage as Samsung launched a new series of products including the Galaxy Z Fold6 series, Galaxy Z Flip6 series, Galaxy Ring series, Galaxy Watch Ultra series, Galaxy Watch7 series, and Galaxy Buds3 series.

Bright lights circled the Eiffel Tower, the Arc de Triomphe and the Seine before congregating at the Louvre in the introductory video that heralded the start of Galaxy Unpacked 2024. Anticipation filled the air as the auditorium chairs vibrated with powerful surround sound.

“Because life-enhancing innovations should be accessible to everyone, we’ve put Galaxy AI in the hands of more people around the world. Galaxy AI will be available on 200 million Galaxy devices this year,” said TM Roh, President and Head of Mobile eXperience (MX) Business Unit at Samsung Electronics, in his opening remarks. “Today, I’m excited to announce that we’re building the Galaxy AI ecosystem in a way that only Samsung can. We’re proactively collaborating with industry leaders to develop and deploy safe and inclusive AI technology.”

In front of media, partners and fans from around the world, Samsung showcased how the latest Galaxy products will enable users to maximize their health, increase their productivity and reach new levels of communication. Samsung Newsroom captured highlights from Galaxy Unpacked 2024 below.

Samsung’s New Vision for Health: 24/7 Health Monitoring with Galaxy AI

The presentation began with a showcase of personalized healthcare solutions that have evolved with Galaxy AI. The audience enthusiastically embraced the Galaxy Ring, an innovative wearable device that was previewed earlier this year and has become a central part of Galaxy AI’s healthcare vision.

Next, Samsung launched the Galaxy Watch Ultra and Galaxy Watch 7. The most powerful and premium device in the Galaxy Watch series, the Galaxy Watch Ultra boasts high power efficiency, advanced sensors, and a rugged design that’s perfect for adventure and outdoor lifestyles.

Featuring an advanced battery and a wide range of features, the Galaxy Watch Ultra is powered by Wear OS 5, created in close partnership with Google.

Samsung’s Latest Foldables: Thin, Light, and Now Powered by Galaxy AI

With heightened anticipation for the launch of the wearables, attendees were eager to experience the Galaxy Z Fold6.

The thinnest and lightest Galaxy Z Fold series yet, Galaxy Z Fold6 features cutting-edge hinge technology that reduces the appearance of creases in the display made from Corning® Gorilla® Glass Victus® 2 and Armor Aluminum.

AI takes productivity to the next level on the Galaxy Z Fold6. Audience members were impressed by Circle to Search, created in partnership with Google, as the feature translates a menu into a foreign language with a simple tap. Composer simplifies email writing by creating drafts based on prompts. Sketch to image, on the other hand, analyzes the user’s drawings and generates images in different styles based on the sketch.

Samsung FlexWindow: Unlimited Personal Expression and Productivity with Galaxy AI

As highlighted in the video featuring K-pop group TOMORROW X TOGETHER, the Galaxy Z Flip6’s AI camera is a powerful means of self-expression.

Audiences were impressed by how ProVisual Engine detects, analyzes and optimizes subjects with AI, while FlexCam supports hands-free photography and videography for next-level filming.

Creativity and individuality reach new heights with FlexWindow and Galaxy AI. Users can express themselves through AI-generated custom wallpapers or FlipSuit cases that interact with their phone for an added level of fun.

The interpreter shines on the Galaxy Z Flip6. Now, users can communicate in different languages ​​by leveraging the main screen and the cover screen to translate conversations in real time.

The Galaxy Buds3 and Galaxy Buds3 Pro were also showcased at the event. Attendees were able to experience how AI recognizes users’ surroundings and actively adjusts noise levels to create studio-quality sound.

Sustainable partnerships for a better future

Samsung is committed to delivering more effective solutions through collaboration. A partner for over 10 years, Google has worked with Samsung to deliver better user experiences.

Jenny Blackburn, VP of Gemini User Experience at Google, explained how Gemini AI is deeply integrated into the Galaxy Z Fold6 and Galaxy Z Flip6. To conclude the presentation, Rick Osterloh, SVP of Platform and Devices at Google, revealed that Google and Qualcomm will unveil the XR platform with Samsung later this year.

Praise echoes from the experience zone

▲TM Roh of Samsung and Rick Osterloh of Google

Attendees filled the experience zone inside the venue, hoping to get a glimpse of the newly launched Galaxy products. As always, fans praised the upgraded devices and the latest AI features.

“The Galaxy Z Flip6 will be my third Z Flip phone. I have high expectations because the camera has improved a lot,” Ugn saide Graželyte, a Lithuanian influencer (@ugnegraz) who has been using Galaxy products for four years. “I also liked the design and colors of the Galaxy Ring.”

▲ (From left to right) Adam Safi (France) and Ramdas Pai (India), star members of Samsung

Several Samsung Stars members, Samsung brand ambassadors, also visited the experience zone. Adam Safi, a Samsung member from France who filmed with the new Galaxy S24 Ultra, has been using Samsung devices for over 10 years. “I’m looking forward to the new design of the Galaxy Buds3 because it will be more convenient to control the device,” he said. “I heard that the noise reduction function is great, so I’m looking forward to trying the product.”

Several Samsung Stars members, Samsung brand ambassadors, also visited the experience zone. Adam Safi, a Samsung member from France who filmed with the new Galaxy S24 Ultra, has been using Samsung devices for over 10 years. “I’m looking forward to the new design of the Galaxy Buds3 because it will be more convenient to control the device,” he said. “I heard that the noise reduction function is great, so I’m looking forward to trying the product.”

Galaxy AI’s creative features caught the attention of the attendees at the experience center. “I love drawing. Sketch to image is a powerful tool that can be easily used even by beginners who don’t know how to draw,” said Maria Soldier, a Spanish influencer (@mery_soldier). “I’m sure this will be a feature I use every day, so I’m looking forward to it.”

Additionally, American actress Sydney Sweeney, from the TV series Euphoria, made a brief appearance at Galaxy Unpacked 2024 and stopped by the experience zone to get her hands on the latest Galaxy products. “The new colors of the Galaxy Z Flip6 are stunning,” she said.

Check out more behind-the-scenes photos and the full replay of Galaxy Unpacked 2024 below.



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