Social campaign via Studio amayzing.
Mobile operator amaysim has launched a social media campaign, Koalas Tell It Like It Is: Better? Better!, through its in-house agency Studio amayzing.
The campaign, featuring two koalas, directed and produced by animator Jarod Green, is produced in Australia by local talent.
The message: “Great things are happening right here in Australia.”
The campaign’s creative direction is informed by research highlighting the challenges many people face when it comes to being able to pay their mobile phone bills on time.
The study, commissioned by amaysim and conducted by YouGov, shows that almost 30% of Australians, or around 5.7 million, have struggled to pay their mobile phone bills in the past year.
“At amaysim, we are committed to delivering exceptional value while celebrating the incredible talent we have here in Australia,” said Peter MacGregor, CMO at amaysim.
“Our new campaign, featuring cheeky koalas, underlines our commitment to accessibility, value and top talent.”
CREDITS
Client: amaysim
Creative Agency & Production Studio: Studio amayzing (amaysim’s award-winning in-house creative studio)
Senior Creative Director – Jarod Green
Marketing and Customer Experience Director – Peter MacGregor
Associate Director, Brand and Communications – Rachel James
Director, Integrated Marketing – Jeddah Ryan
Communications Manager – Nidhi Gorai