Samsung Electronics held its first-ever AI media forum, Salon d’AI, in Paris, France, on July 11 (local time). (Image courtesy of Samsung Electronics)
SEOUL, July 13 (Korea Bizwire) – South Korean consumers are the most enthusiastic about using artificial intelligence (AI) technology on mobile devices, according to a study released by Samsung Electronics on July 11.
The results were unveiled at the “AI Show,” a media forum dedicated to Galaxy AI held in Paris, following the company’s Galaxy product launch event the day before.
The study, conducted by Goldsmiths, University of London, surveyed 5,000 people in five countries: South Korea, the United States, the United Kingdom, Germany and France.
When asked about their willingness to use mobile AI, 76% of Korean respondents said yes, significantly higher than the five-country average of 52%.
The study also found that frequent users of mobile AI were 1.4 times more likely to report a higher quality of life compared to non-users.
Chris Brauer, of Goldsmiths’ Institute of Management Studies, who led the study, noted a shift in perception. “In the past, most people thought of AI as doing simple, one-dimensional tasks, like recommending songs or correcting spelling. Now they are beginning to see its potential to help with all aspects of human life, including self-improvement, health, productivity and creativity,” he said.
Kim Dae-hyun, Executive Vice President and Head of Global AI Center at Samsung Research, added, “AI is no longer just a ‘nice to have’ feature. It is becoming an essential element that brings real changes to people’s daily lives.”
At the forum, Samsung highlighted its open collaboration with partners like Google and Qualcomm to drive innovation in mobile AI.
Don McGuire, senior vice president and chief marketing officer at Qualcomm, highlighted the company’s partnership with Samsung in developing on-device AI, allowing users to experience AI quickly without worrying about personal data leaks.
Speaking about Google’s collaboration with Samsung, Jenny Blackburn, VP of UX for Gemini at Google, talked about the integration of the “Circle to Search” feature in the Galaxy S24, an industry first.
Lucia Russo, an economist specializing in artificial intelligence at the OECD’s Digital Economy Policy Division, discussed the current state of AI regulation. “We are living in a period where countries are establishing regulations in response to technological advances in AI. “Governments, global institutions and the technology industry are working together to ensure AI remains human-centered and safe,” she said.
Visitors view Samsung Electronics’ new products at the company’s unveiling event in Paris, France. (Image courtesy of Samsung Elecs)
Ashley Song (ashley@koreabizwire.com)