Listings platform goes 3D with launch of VR app
Domain has embarked on a new adventure in virtual reality (VR), with the creation of an Apple Vision Pro application.
The company said the new virtual reality capabilities would be “[redefine] the property search experience with a revolutionary three-dimensional interface”.
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Apple Vision Pro headset users will have access to a range of new features designed to make the property search more immersive and interactive for potential buyers.
Familiar domain filters and search tools, including the “draw map” feature, will still be available on the app, allowing users to refine their search based on their specific real estate needs.
“Unlimited” screen space allows users to view multiple listings simultaneously, while floor plans can be viewed side-by-side with photos to help users better visualize the layout.
The app includes integration with Apple Maps’ “look-around” feature, allowing app users to walk around their local neighborhoods via the virtual interface.
According to Domain, users will be able to “seamlessly combine digital content with the physical world and navigate homes and neighborhoods with their eyes, hands and voice.”
Rebecca Darley, Domain’s chief marketing officer and general manager of its consumer division, said the launch of the Apple Vision app would improve the property search experience for users.
“Designed specifically for Vision Pro, the Domain app allows users to immerse themselves in homes and the surrounding suburbs like never before,” Darley said.
“Domain is committed to improving the real estate journey and this technology takes us to new frontiers, enabling users to make informed and confident decisions,” she said.
Virtual and augmented reality technologies are making headlines in the real estate world, with Greg Brydon of Ray White Cheltenham recently wearing Apple Vision glasses at a property auction in Melbourne.
The rise of VR technology has received mixed reviews from industry leaders, with some hailing it as the next big thing in real estate and others questioning its usefulness for day-to-day operations.