The video highlights the engine upgrades and the new 70-inch sleeper cab. Image: Mack Trucks Australia
Taking viewers from the toughest terrains of the backcountry, to ports and city streets, Mack’s “The New Standard” video highlights the key new benefits of its new Euro 6 range.
The key to all this is new improvements in power, torque, fuel efficiency, safety and driver comfort.
Mack Trucks Australia says the campaign concept was developed by Chicago-based consultancy OX (The Office of Experience), with local supplier Hype bringing it to life through the new video:
For the Super-Liner and Titan, the automaker says its new 780-horsepower MP11 engine makes these models the most powerful trucks on the market. While the Mack Anthem gets a new MP8HE engine for its on-highway models. And a new, more fuel-efficient eSCR (extended SCR) engine is now available for all Trident models and select Anthem vocational models.
Other product enhancements include a new 70-inch sleeper cab on Super-Liner and Titan models; and a new Mack infotainment system on all models.
Paired with the existing Wingman Bendix safety system and additional cameras, Mack’s new infotainment system can provide comprehensive visibility and improved safety. The infotainment system is also compatible with Apple CarPlay and Google Android Auto.