New Speaker Series Planned for Marketing Science Ideas Xchange (MSIX)

Mumbrella can reveal the next batch of industry pioneers set to step up for the comeback Marketing Science Ideas Xchange (MSIX) Conference.

Confirmed speakers for the event include Dr. Kerstin Oberprieler, Gamification and Behaviour Designer and Adjunct Research Fellow at the University of Western Sydney; Maura Halpin, Marketing Manager at Ideally; Sally McMullen, Co-Founder and Co-Host of Two Broke Chicks and Dr. Simon Longstaff, Executive Director of The Ethics Centre.

MSIX is locked up for September 4th and 5th at Ovolo Woolloomooloo in Sydney, and Earlybird tickets are on sale until July 26.

The return event explores the connection between behavioral science and marketing through a range of industry leaders and interactive workshops. Bell’s Thinker Adam Ferrier, founder and consumer psychologist, was also announced as events content curator.

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The first session is hosted by Dr Kerstin Oberprieler from the University of Western Sydney, on gamification for behaviour change.

Dr. Kerstin Oberprieler

Humans love to play and have fun – It is cable in all mammals. On the first day of the event, Kerstin will teach marketers how to harness consumer psychology through the power of pleasure.

Delegates will leave with an understanding of how gamification fits into behavioural science and gain practical examples of gamification in action.

On the second day she will do it to be a leader his practical workshop – The Game Changer: Mastering Gamification Design.

Meanwhile, Ideally’s Marketing Manager Maura Halpin will lead a session on marketing intuition versus consumer insight.

Humans are emotional, not rational. When it is When predicting the impact of marketing on human behavior, should we, as marketers, trust our gut?

Maura Halpin

Halpin will put marketing intuition and expertise to the test, live in the room, and dissect the role of intuition versus consumer knowledge in defining effective ideas. It will also explore whether our instincts or data-driven insights hold the key to understanding and influencing consumer behavior.

Two Broke Chicks co-founder and co-host Sally McMullen will also take the stage to share how she built a business by leveraging an engaged audience.

Sally McMullen

Influencers and content creators build engaged and loyal audiences. Have you ever wondered why? Or why not?understood how the use of data, tests and content can to grow a community? McMullen will dissect all of this, and much more.

Finally, the Ethics Centre’s Executive Director, Dr Simon Longstaff, will share a session on ethical dilemmas in marketing science.

Dr Simon Longstaff

Is it okay to use ‘science toL’? Why is the advertising industry perceived as having such unethical behavior? And is it possible that attending conferences like this could make the problem worse?

Dr. Long stick will delve into ethical dilemmas that marketers face every day to find out the best ways to solve them.

Also on stage will be Dr. Juliette Tobias-Webb of the AI ​​and Cyber ​​Futures Institute, Matt Plant of Thinkerbell, Robert Brittain of Robert Brittain Consulting, and many more.

Delegates are also encouraged to ask their most difficult, inappropriate or provocative questions during a special recording of Ferrier’s podcast, ‘Black T-Shirts’, with Telstra’s chief marketing officer, Brent Smart.