Hey, I hope you don’t mind me contacting you!
Did you know that there has been a significant increase in the popularity of “smut” books with the genre of provocative fiction having more 934,000 messages under #smuttok on TikTok?
A new study conducted by Lovehoney AU analyzed Exactly Where in Australia are residents embracing the steamy trend and reading steamy romance novels and erotic tales.
Sydney is ranked as the most porn-obsessed Australian city with a total score of 64.8.
Lovehoney’s Relationship and Sex Expert Christine Rafe also provides expert insight on how to use pornographic books to enhance your personal pleasure and sex life.
You will find the complete ranking of cities and councils in the press release below.
If you have any questions regarding the release, please feel free to contact me.
Have a nice day,
Chloe
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These Australian Cities Are The Biggest Fans Of Pornographic Books
Over the past year, the popularity of “smut” books has increased dramatically, with the genre of provocative fiction having more than 934,000 messages under #smuttok on TikTok.
By definition, “S”but refers to books that include one or more sexually explicit scenes and today’s TikTok generation has embraced the erotica category as Never Before.
Erotica readers around the world have been using the popular video-sharing app to discuss, recommend and celebrate this type of literature – but where in Australia are residents embracing the trend and reading steamy romance novels and erotic tales?
To reveal just this, Dear love The AU ranked cities* across the country based on their love of reading pornographic books, determined by the following four factors:
Total number of Google searches for “smut”
Total number of Google searches for “pornographic books”
The number of mentions of the hashtag “smut”
The overall positive sentiment associated with online smut
The five Australian cities most obsessed with pornographic books have been revealed as follows:
# | City | Total number of Google searches for “smut” in the last 12 months | Total number of Google searches for “pornographic books” in the last 12 months | The number of mentions of the hashtag “smut” | The overall positive sentiment towards smut | Total score |
1 | Sydney | 34800 | 7080 | 13700% | 17.00% | 64.8 |
2 | Perth | 15600 | 3840 | 1400% | 19.00% | 59.5 |
3 | Brisbane | 10560 | 2520 | 2900% | 24.00% | 38.0 |
4 | Melbourne | 28000 | 5760 | 2900% | 14.00% | 35.8 |
5 | Adelaide | 5760 | 1320 | 200% | 20.00% | 26.4 |
Sydney is officially the city most obsessed with watching porn
Sydneysiders show the highest interest in obscene reading due to its high Google search volumes for the erotica genre (34,800 and 7,080) combined with high social media engagement (13,700%), resulting in a total index score of 64.8.
Perth takes second place, Brisbane completes top 3
Perth comes in second place, with 15,600 and 3,840 total Google searches for “smut” and “smut books” as well as 19% of online posts mentioning “smut” as positive. The city is a favorite spot for smut lovers with a total index score of 59.5.
Brisbane takes third place with an overall index of 38.0, thanks to 10,560 Google searches for ‘smut’ and 2,520 searches for ‘smut books’. Additionally, with 2,900% hashtag mentions for ‘smut’ and a 24% positive sentiment around ‘smut’ online, Brisbane residents are clearly embracing the Smuttok trend.
Melbourne ranks fourth with a total of 28,000 Google searches specifically for “smut” and a further 5,760 searches for “smut books”, proving that residents are interested in the genre. Furthermore, the combined 2,900% hashtag mentions and 14% overall positive sentiment towards “smut” in Melbourne gives the capital city a total score of 35.8
Adelaide rounds out the top five cities for the most porn-obsessed with an overall index score of 26.4. The city’s residents were the second most positive about online porn, at 20.00%. Elsewhere, there were 5,760 Google searches for “porn” and 1,320 for “porn books” in the past year.
How to Use Porn Books to Enhance Your Personal Pleasure and Sex Life
Did you know that people who read erotic fiction have 74% more sex than those who don’t?
According to a scientific study According to researcher Harold Leitenberg of the Journal of Sex Research, readers of pornographic books not only have more sex, but also better sex, because they and their partners become more adventurous and playful.
So whether you’re new to erotic literature or an avid porn reader looking to add a little extra excitement to your sex life, Lovehoney’s relationship and sex expert Christine Rafe has provided some practical advice on how to fully embrace your passion for pornography.
Read together:
Rafe recommends sharing the parts of the novel that turn you on with your partner. “Reading aloud to each other can be incredibly intimate and can spark new ideas for your bedroom adventures,” Rafe says. “To enhance this experience, consider using a remote-controlled vibrator or a couples toy that you can both enjoy while reading steamy passages together.”
Take notes and share fantasies:
“If you come across a scene that turns you on, take some notes,” Rafe suggests. Use these ideas to communicate your fantasies to your partner. This can be a fun way to explore your own desires and interests and identify commonalities between fantasies to explore new activities together. She adds, “Incorporating sex toys like blindfolds or handcuffs mentioned in the stories can bring your fantasies to life and add an extra layer of excitement.”
Create the perfect mood for solo sessions:
Reading dirty stories can also be a great activity for solo play, and setting the mood can help you fully immerse yourself and take your pleasure to new levels. Rafe recommends creating a cozy, private reading nook, even if it’s just in your bedroom. “Dim the lights, play some soft music, and keep your favorite toys or lube nearby to enhance the experience. A good quality lube can make all the difference when you’re feeling like trying something new outside the pages of your book.”
Use it as a sex guide for confidence in bed:
Why not use erotica as a manual for trying out new positions, techniques, or role-play scenarios? Rafe encourages readers to let the plots guide them in their solo or partnered sexual experiences. “For many people, drawing inspiration from their favorite characters can be helpful for future sexual encounters or self-pleasure sessions,” she explains.
Commenting on the study findings, Christine said: “It’s great to see Australians embracing steamy books.
“Reading erotica can do wonders for your sex life by opening up new avenues of pleasure and connection. Not only does it encourage you to explore your fantasies, it can also be a fantastic tool for improving communication with your partner and improving your overall sexual well-being. At Lovehoney, we believe that embracing erotica can lead to a more adventurous, satisfying and playful sex life.”
To see how other Australian cities rank and get tips on how you can enhance your porn viewing experience with Lovehoney’s range of quality sex toys, please visit: https://www.lovehoney.com.au/trends-insights/australian-smut-obsessed-cities.html
[ENDS]
*Methodology:
We first compiled a list of the nine most populous cities in Australia based on Google searches. Data for each factor was then collected.
We then normalized the data, to give each factor a score between 0 and 25. The normalized data will be added together, to give each city a total score out of 100.
Cities were then ranked from highest to lowest, based on this total score, with a higher score producing a better ranking.
The factors are as follows:
Porn Books Search Volume – The total number of monthly searches for all porn books provided according to Google Keyword Planner.
Smut Search Volume – The total number of searches for the prompt “Smut Books” in each city according to Google Keyword Planner.
Positive Sentiment – The positive sentiment for “Smut” in each city according to social media listening tool, Brandwatch.
Number of hashtags – The number of mentions of “#smut” across different social networks, in each city, according to social media listening tool, Brandwatch.
The factors were normalized as follows:
Erotic Books Search Volume – High values give a high score. Low values give a low score.
Dirt Search Volume – High values give a high score. Low values give a low score.
Positive sentiment – High values give a high score. Low values give a low score.
Number of hashtags: High values give a high score. Low values give a low score.
All data is correct as of 4.6.2024
About Us:
About Lovehoney
Founded in 2002, Lovehoney is an award-winning manufacturer and distributor of pleasure products. Their focus on exceptional customer service, product innovation and creative marketing has placed Lovehoney at the forefront of developments in the sexual wellness market. Lovehoney Australia offers free shipping from their Brisbane warehouse on orders over $59, a one-year product warranty and 24/7 customer support. Lovehoney customers can buy with confidence with their 100-day money-back promise, over 286,000 customer reviews and a 4.7-star TrustPilot rating.
In 2016 and again in 2021, Lovehoney won the Queen’s Award for Enterprise – International Trade, the UK’s highest business accolade, and in 2021 it was crowned Innovation Champion of the Year at the National Retail Awards in Australia for the second year running.
In 2018, Telemos Capital, a growth investment firm, made its first investment in the UK by acquiring a majority stake in Lovehoney. With the support of Telemos, Lovehoney has accelerated its international expansion plans, tapping into new markets and building on its strong consumer engagement. In 2021, Lovehoney merged with WOW Tech Group to form a global sexual wellness group: The Lovehoney Group. The merger brings together some of the industry’s best-known consumer brands: Fifty Shades of Grey, Womanizer, We-Vibe and Arcwave.
Contact details:
Chloe.Keys@connective3.com