Prime Video brings clarity and simplicity back to streaming with enhancements to its user experience that will begin rolling out globally and be available to all customers in the coming weeks.
With more personalized recommendations powered by generative AI, users can discover content tailored to their individual preferences, allowing them to spend more time watching and less time browsing. Prime also makes it easier and faster to identify movies and TV shows available at no additional cost to your Prime membership, find new blockbusters to rent or buy, and add and manage add-on subscriptions.
“We’re always listening to customers and learning their feedback, and it’s clear that many are looking for a more intuitive streaming experience,” said Kam Keshmiri, VP of Design at Prime Video. “With our enhancements to the user experience, customers will be presented with an easy-to-navigate entertainment destination where they can discover new titles and enjoy their favorites, as well as sign up for or switch add-on plans with just a few taps. Best of all, they can do it all with just one login.”
Prime Video offers a vast collection of premium programming in one app across thousands of device types. Users can explore a wide range of titles on Prime Video, including Amazon MGM Studios-produced series and films Road House, The Lord of the Rings: The Rings of Power, Fallout, Reacher, The Boys and The Idea of You; licensed fan favorites including Dawson’s Creek and Law & Order: Special Victims Unit; live sports including ICC World Cup Cricket and Cognizant Major League Cricket; acclaimed sports documentaries like Federer: Twelve Final Days; programming from Prime Video add-on subscriptions like Paramount+, Hayu, BritBox, beIN SPORTS and MGM+; and the latest blockbusters fresh out of theaters to rent or buy.
Upcoming updates to the Prime Video user experience include.
- Forward navigation bar and one-click access to titles with hero rotator
- Explore, sign up and manage add-on subscriptions
- Improved recommendations and clarity on what content is included in a Prime membership
- Simple, intuitive and frictionless streaming
Prime Video has optimized these experiences across all devices, including older models, so everyone can enjoy them.