When we launched our AI DJ in English last yearIt gave listeners a new way to connect and discover music on Spotify. DJ is a personalized AI guide that knows you and your music tastes so well that it can choose what to play for you. It combines a curated selection of songs with an AI-powered voice that provides feedback on those recommendations. It’s all created through the powerful combination of Spotify’s personalization technology, generative AI in the hands of our expert music editors, and a real, relevant AI voice.
Now it’s time to bring our AI DJ, in beta, to Spanish-speaking Spotify Premium users worldwide.
Since launching AI DJ, we’ve learned the importance of context for our users. When listeners hear feedback in addition to personal music recommendations, they’re more likely to listen to a song they might otherwise have skipped. Premium users love DJ. The average DJ listener spends more time listening to DJ than listeners of any other recommended group.
Whether you’re learning something new about your favorite artist or reminiscing about a fond memory while listening to a nostalgic track, DJ brings playful moments to your listening experience that keep you coming back for more. Premium users who listen to DJ listen to Spotify more. We see an increase in audience the week after a user first listens to DJ compared to the week before.
You may know Xavier Jernigan (his friends call him “X“) as the very first AI DJ voice model, in English.
X is Spotify’s Head of Cultural Partnerships and has hosted many podcasts on Spotify over the years. His personality and voice resonated with our listeners, so he was a natural first choice. X isn’t going anywhere, but listeners who know and love his voice now have the opportunity to choose to hear another DJ voice in Spanish.
The impact of the Spanish language on music culture is undeniable, from the popularity of Latino artists on our platform to the power of music to break down language barriers. millions of Spanish-speaking listeners on Spotify, many of whom took to social media to ask questions about DJs. In fact, over the past few months, we’ve seen a more than 215% increase in social conversations around DJs in Spanish. Rolling out DJ in Spanish was a natural step in the evolution of the product, and we’re excited for the world to experience it Livithe DJ’s voice in Spanish.
Introducing DJ Livi
To create the DJ’s voice model in Spanish, we used our own senior music editor, Olivia “Livi” Quiroz Roaa Spotify music editor based in Mexico City who has spent her entire career in the music industry.
In her day job, Livi curates popular playlists on the platform and was instrumental in launching our EQUAL Program in Mexico.
After an intensive international casting, it was Livi’s voice that resonated the most with users. Testers really felt like she was familiar and like they were hearing music recommendations from a friend.
How to get started with DJing in Spanish
The Spanish-speaking voice will be available to Premium listeners in markets where The DJ is currently available. It extends to Premium users in Spain and select Latin American markets, including Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.
As long as you’re using Spotify Premium in a market where DJ is available, here’s how you can find it:
- Go to the Search tab on Spotify.
- Search for “DJ”.
- Press play and let your personalized DJ do the rest.
- To change the language, simply tap the three-dot menu in the DJ map and choose between English or Spanish.
At its core, DJ is about discovery and connection. By providing context around your music recommendations, we create even deeper connections between artists and fans. With Livi as our Spanish DJ voice, we now have the opportunity to reach millions of Spanish listeners on our platform and offer them a whole new way to listen to Spotify.