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Spotify has announced the launch of a highly requested feature for podcast creators looking to grow their audience on the platform: public comments. new comments feature will replace existing Q&As and polls that allow podcast creators to ask their listeners questions and add their answers to their episodes.
“Podcasts have always been a one-sided format, and while we’ve been adding more interactivity like polls and Q&As for a while, people have told us they want more ways to connect directly,” the company said today. “Now, for the first time, listeners can truly have a two-way conversation with their favorite podcast hosts on Spotify, podcasters can get near-immediate feedback from their audience, and real communities can form around shows.”
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With the existing Q&A feature, listener responses were private by default, and podcast creators could choose to make their favorite responses public. These public responses will still appear on episode pages, but podcast creators won’t be able to create new Q&As. Comments on Spotify podcasts will also be private by default, however, and creators will be able to choose which ones they want to make public.
Spotify launches new Spotify for Creators app on mobile and the web to help creators manage their podcasts, even those not hosted by Spotify. The new portal has a Comments tab where creators can view comments and respond to specific comments. This will automatically send a notification to the listener.
The new Spotify for Podcasters portal will also automatically notify podcast creators when their shows reach a new milestone or enter a Spotify chart. Spotify is also working on a new automated moderation tool that will be able to automatically publish podcast comments that meet the company’s content guidelines.