AI seems to be infiltrating every facet of society these days, but that may not be the case in communities where English isn’t the dominant language. Spotify is working to correct that by offering a Spanish-speaking version of his DJ role.
Spotify announced the new Spanish-language feature for its DJ mode, also known as Xavier or “X,” on Wednesday. The new DJ is named Livi, and Spotify even gave its new DJ a background story, describing her as a “Senior Music Editor at Spotify based in Mexico City” and “a music expert who has spent her entire career in the music industry.”
This is actually a cruder version of how Jon Hamm can digitally assign backgrounds and perspectives to “cookies” in Black mirror Christmas Episode. Does this mean X and Livia will start screaming if we play Wizzard’s “I Wish It Could Be Christmas Everyday” on repeat?
DJ is an AI-generated playlist of songs based on a Spotify user’s listening history. The DJ feature also includes an AI voice that introduces and narrates some of the songs it selects, much like a radio DJ would, except this DJ plays the songs you actually want to hear. The music streaming service launched DJ last year using OpenAI. Six months later, Spotify expanded DJs present in 50 countries but only in English.
Spotify’s DJ is also starting to get some competition. Youtube Music just announced its own AI-generated DJ talk radio generator for select users. If they’re not calling it “YouGene,” they’re missing out on a golden pun.