In a world of micro-trends and fleeting aesthetics, the key to cultivating a wardrobe that serves you well all year round is investing in good basics.
While there’s been a lot of talk about the infamous “capsule wardrobe,” there’s no one-size-fits-all method for creating one. After all, one person’s staples may not be another’s, and as we’ve seen personal style become a preoccupation for many, the concept of a wardrobe staple has never been more open-ended.
That said, there are plenty of brands on the market that offer a range of simple, easy-to-wear styles that you can wear again and again. From the perfect tee in any colour to the all-weather trench coat, being a more conscious fashion consumer is all about buying high-quality pieces that can be mixed and matched with the rest of your wardrobe for life.
Check out our picks for the best clothing brands to shop for basics that are anything but boring below.
The best clothing brands for basics
For two decades, Jac + Jack has been a go-to for deconstructing, crafting designs in the softest fabrics for that coziest feel. The pieces are versatile, easy to layer, and work for all seasons for maximum comfort. Even the brand’s curated color palette features nuanced neutrals and tonal variations that bring intrigue to a simple silhouette.
Carbon-neutral Australian brand Bassike is a one-stop shop for everyday wardrobe pieces, including pieces that can easily be worn after dark. From loose-fitting tees and baggy trousers to maxi skirts and sleek outerwear, you’re sure to find what you’re looking for.
New Zealand label Kowtow is not only committed to fair trade and sustainable fabrics, but their whimsical approach to wardrobe essentials will ensure you’ll be securing their pieces for good.
Everlane has changed the game not only because of the transparency it offers customers throughout the production process, but also because the brand has a knack for creating basics with a twist, knowing exactly where to add a little slack and where to keep things snug.
Everlane was a game-changer when it launched over a decade ago, offering a fresh take on everyday essentials that filled a huge void in the market. While many brands have followed suit, its transparency, affordable prices, accessible sizes, and functional designs make it a must-have for everyone.
Your layering needs don’t have to be all about dull tees. For basics with a twist, turn to Baserange. With ethical practices, manufacturing transparency, sustainable fiber usage, and contemporary design details like reverse stitching and contrast stitching, you get what you pay for.
St. Agni, another Byron Bay-based brand, brings neutrals to life. Taking an unconventional approach to the usual basics, their offering is characterised by modern minimalism rooted in a timeless 90s vibe.
What can I say about Uniqlo that hasn’t already been said? Not only do they have just about every basic you could possibly need, from head to toe and in every color, but the affordable prices and quality make this Japanese retailer a no-brainer.
Cos has long been a purveyor of well-tailored basics. The brand is known for its minimalist, contemporary styles that can form the foundation of your everyday wardrobe, from the perfect black blazer to the perfectly cut straight-leg jeans.
If you prefer a looser fit, COS has become a global favorite for its structured, breathable silhouettes that are essential to any modern wardrobe. Whether you’re looking for the perfect blazer for work, high-quality denim, or maxi dresses for everyday wear, there’s no better place to start your search.
Taking the concept of “day to night” literally, Lili Chemla founded LESET with the goal of creating basics inspired by cozy pieces that aren’t typically worn outside of our homes. Today, it’s a favorite among fashion-forward girls for pieces that are full of charm and designed to be versatile.
If you haven’t heard of TheFrankieShop yet, you’re in for a treat. Offering a wide range of effortless workwear and modern essentials, the brand is perfect for restocking your work wardrobe with pieces that never go out of style.
For high-end minimalist pieces with timeless appeal, TOTEME has quickly become a pinnacle of Scandinavian sophistication. The brand’s selection of pants and outerwear is particularly worth the price tag.