Clemenger Group’s Traffik has unveiled a five-metre-long music installation with 61 speakers and 7,500 watts of power to launch the new Vodka Cruiser flavour range.
Dubbed The MixMachine, the unique installation was brought to life with the help of production company Made and took centre stage during the flavour launch.
The MixMachine mixes the flavors of Vodka Cruiser with sparkling water using the vibrations of music through the built-in speakers.
Mark Held, Creative Director at Traffik, said: “Everyone knows and loves the Vodka Cruiser as a pre-mixed drink. We needed to showcase this new format.
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“And the 12-inch subwoofers did the job perfectly.”
Marie-Celine Merret Wirstrom, Head of Creative Technology, said: “To materialize the concept, we used cymatics, the study of wave phenomena for sound and their visual representation.
“To achieve the desired effect, we spent a lot of time on research and development, working closely with all the experts in the field. When you mix science, technology and creativity, a lot of interesting things happen, and this mixing machine was truly one of a kind and a dream project to work on.”
The evening ended with guests accompanied by DJ sets from Ayebatonye, Benson and Winston Surfshirt.
Monique Di Gregorio, Vodka Cruiser’s marketing director, said the creation of the MixMachine installation helped demonstrate how versatile the new Vodka Cruiser flavor line is.
“Remixed by Music was the perfect way to celebrate the new flavour range with our fans, elevating the drinks with fun, flavour and colour,” she said.
Credits:
Client: Vodka Cruiser
Creative and production direction: Traffik
Specialized production and content: Made This
Influencer + PR: Mango
Cymatics/sound design: Electric Sheep Music
Specialized manufacturing: Yipee-Ki-Yay
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