It’s all about the experience: Fujifilm’s new store concept in Sydney

Fujifilm Australia has relocated its first brand experience centre, Fujifilm House of Photography, to a larger location in the heart of Sydney’s CBD.

First opened in 2022, the facility is now located at 263 George Street and is the third Fujifilm Home of Photography in the world, after Japan and London.

The center aims to be “an interactive hub” that will inspire and motivate customers to discover everything Fujifilm has to offer, from shooting to photo production.

“The opening of Australia’s flagship Fujifilm House of Photography in a new and improved location marks an exciting milestone not only for us, but also for the Sydney creative community,” said Ryuichi Matoba, CEO of Fujifilm Australia.

“Witnessing the phenomenal response to our original brand experience centre underscores consumers’ desire to explore the world of photography and we are delighted that this growth has led to the opening of a much larger interactive centre.”

The new Fujifilm House of Photography offers an expanded range of products and services, including a studio space for rent, a print room and a community hub where creatives can attend events and workshops with Fujifilm X photographers and influencers.

According to the brand, the new Studio Hire is suitable for a wide range of photography including fashion, portraiture, product, still life and videography.

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