Newcells Biotech Appoints Emile Shaffu as Sales Director

Newcells Biotech (“Newcells”), a leading drug discovery partner specializing in the development in vitro custom analysis models and services to improve prediction of in vivo human outcomes, today announced the appointment of Emile Shaffu as Chief Sales Officer. With over 20 years of international sales and management experience in the life sciences sector, his appointment is part of the company’s commercial strategy to strengthen its position in key global markets and improve customer support.

Emile joins Newcells following a series of recent appointments within the US executive and commercial teams, as part of the company’s strategy to continue its expansion and technological innovation.1In his new role, Emile will lead the international sales strategy, building on the team’s rapid growth and commercial success over the past year. His appointment will strengthen Newcells’ global network, demonstrate a continued commitment to customer service and meet the growing market demand for novel approach methods (NAM) in drug discovery.

Emile brings extensive commercial and technical expertise spanning cutting-edge molecular biology and genomic technologies, with a proven track record of developing successful sales strategies and driving the adoption of innovative scientific solutions. Most recently, as UK Regional Sales Manager at California-based Bionano Genomics, he led the successful introduction of the company’s novel optical genome mapping technique to the UK market, working closely to leverage the technology across industry, the NHS and academia.

During his five years at Horizon Discovery (now Revvity), Emile held various roles responsible for expanding and strengthening customer networks for its portfolio of CRISPR/RNAi drug discovery products and screening services in the UK, Europe and the US. He also gained experience in the Nordic market through his role at epigenetics company Diagenode. Emile holds an MSc in Business Studies from Aston University and a BSc in Biomedical Sciences from Sheffield Hallam University.

Emile Shaffu, Sales Director of Newcells Biotech, said:Throughout my career, I have focused on opportunities in areas of high innovation. Newcells places this at the forefront of its capabilities, combining unique expertise with cutting-edge technology to deliver a targeted solution to researchers’ complex problems. I look forward to joining the company, collaborating with the team, and applying my expertise to improve access to these cutting-edge in vitro models. In this way, we can remove the uncertainty from drug development and accelerate clinical translation in more programs globally.

Dr Mike Nicholds, CEO and co-founder of Newcells Biotech, commented: “Emile’s positive track record and proven leadership in the life sciences industry will play a critical role as we expand our global footprint and deliver on our mission to improve the translation of preclinical studies to first-in-human trials.” He added: “This announcement builds on the recent appointments of Anthony Kayas and Catherine Ulich to our U.S. team and is an integral part of our growth strategy and commitment to serving our customers.”

  1. Press release (June 11, 2024): Newcells Biotech strengthens its executive and US team with key appointments

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