If you’re looking for a more colourful way to get around some of Australia’s big cities, you can now book a work of art on wheels… and it’s not an exotic supercar.
Electric driver company Evoke has launched its first vehicle as part of a new Art Series Cars initiative, designed to support Australian artists and museums by bringing art directly to the streets.
Evoke says the first electric vehicle, a specially commissioned Tesla Model S, features “Journey”, a striking design by First Nations artist Alysha Menzel of the Samsep people of Erub Island in the Torres Strait.
Now available for book in sydneyFurther Art cars are expected to join the chauffeur company’s fleet and be offered in Melbourne and Brisbane.
“I am honored to have created Journey for Evoke. This initiative is a game changer,” said artist Alysha Menzel.
“It’s not just about beautifying cars, it’s about making art accessible and sparking critical conversations about sustainability, culture and our shared future. I am committed to using my art to build a more inclusive and diverse world to illustrate the steps we need to take towards reconciliation, understanding and respect for First Nations cultures and the land we share.”
Evoke CEO Pia Peterson said the company’s goal is not just to provide a platform for artists, but to revolutionise the way Australians engage with art, amid a national decline in gallery and museum attendance, compared to pre-COVID times, according to Evoke.
“Our vehicles will allow millions of people along the East Coast to experience diverse artistic expressions, filling the void left by reduced foot traffic at art galleries,” Peterson said.
The company is now accepting applications from anyone interested in designing their second art car.
And not only will the artist benefit from a “unique opportunity to gain unprecedented exposure,” but he will also receive financial compensation.
“We are excited to find our next Australian artist to design the exterior of our second Art Series car. The chosen artist will receive $5,000 in cash plus an additional donation to the charity of their choice,” Peterson said.