Samsung denies collaboration with LVMH for foldable version of Olympic edition

Samsung Electronics has denied press reports this week that it collaborated with LVMH to launch a special edition Olympic phone in Paris.

Reports suggest that the South Korean company has partnered with the French company, which is the world’s largest luxury conglomerate, to launch the special edition device at the July 10 Galaxy Unpacked event to be held in Paris.

A Samsung official denied collaborating with any partner for an “Olympic phone,” the Korea Herald reported.

However, the official declined to confirm the possibility of launching a special edition Olympic-themed phone.

Earlier, a local daily reported that Samsung and LVMH were discussing the launch of a special edition foldable phone themed after one of the many luxury brands owned by LVMH, citing an official from the French group.

Samsung Paris Olympics

According to the report, the phone would most likely be an “Olympic Edition” that would be distributed to athletes competing in this year’s Olympic Games, which begin later this month.

Samsung is a long-standing Official Olympic Partner and has previously offered athletes special edition phones during events.

Samsung is planning to unveil its latest Galaxy Z series foldable phones, including the Fold6 and Flip6, at the Unpacked event at the Louvre Museum on Wednesday.

Samsung is a Worldwide Partner of the Olympic and Paralympic Games and launched its “Open always wins” campaign in April. The campaign is led by skateboarder Aurélien Giraud (France), Paralympic sprinter Johannes Floors (Germany) and breakdancer Sarah Bee (France).

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